Polaroid SX-70, 1977

The original magic camera

Polaroid SX-70 front profile

At the Polaroid company meeting in 1972, Edwin Land stepped onto the stage, pulled a camera out of his jacket pocket, and took five instant photos in just ten seconds. That camera was the Polaroid SX-70, and it was the camera that made truly instant photography possible for the first time ever.

The Polaroid SX-70 is one of the most famous instant cameras in the world. It was the first instant SLR camera ever made, and the first to use Polaroid’s now-iconic instant film which brought photos to life the moment they left the camera. Its manual controls have made it the go-to camera for artists and dreamers alike, and its fold-down design means you can take it with you, wherever you go.

Photo credit: © WestLicht Photographica Auction

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